Building Advanced Real Estate Portals for Seamless Property Visioning & Viewing

Overview

A leading real estate agency approached CodeRower with a mission to transform their traditional property listing website into a powerful digital real estate platform. With a growing inventory of residential and commercial properties, they needed a scalable solution to better serve buyers, renters, and agents through automation, modern UI/UX, and data-driven tools.

The vision was clear: build a portal that not only showcases listings but also streamlines property viewings, delivers rich virtual experiences, and offers real-time market analytics to users. This transformation aimed to position the client as a tech-forward player in an increasingly competitive property market, where buyers and sellers expect convenience, transparency, and personalization.

Challenge

Despite having a substantial property portfolio and strong offline presence, the client’s digital platform fell short in multiple areas, limiting growth and user satisfaction:

• Outdated Website Infrastructure: The legacy platform lacked responsiveness and modern UX/UI design and failed to support advanced features like virtual tours or smart filtering.
• Manual Viewing Coordination: Scheduling property visits involved a back-and-forth process between users and agents, leading to inefficiencies, missed opportunities, and a poor user experience.
• No Data Visualisation Tools: Users had no access to pricing trends, neighbourhood analytics, or investment insights, resulting in uninformed decisions and reduced user confidence.
• Low User Engagement & Retention: High bounce rates, low session times, and poor conversion metrics directly resulted from a non-intuitive design and limited interactivity.
• Lack of Personalisation: The system offered a one-size-fits-all experience, with no intelligent recommendations or tailored property suggestions.

Solution

To address these challenges and future-proof the platform, CodeRower implemented a comprehensive digital transformation plan centred around usability, automation, scalability, and intelligence.

1. User Profile & Preferences Module

A unified dashboard that empowers users to control their personal information, viewing preferences, and privacy settings with ease.

• Customizable user profiles with profile pictures, contact information, and verification status
• Preferences for language, interface theme (light/dark), and notification delivery
• Advanced privacy controls, including the ability to manage profile visibility and online activity status
• Centralized access to saved listings, past property viewings, and booking history
• Secure account settings for password management and account recovery

2. Property Visualization Module

An immersive browsing experience designed to help users evaluate properties in detail before scheduling a visit, enhancing both lead quality and user engagement.

• High-quality image galleries and guided video walkthroughs
• Interactive floor plans featuring zoom, rotate, and room-by-room navigation
• Support for 360-degree virtual tours and augmented reality (AR) features
• Intelligent property recommendations driven by user behavior and selected filters

3. Viewing Booking System

An efficient and automated system for scheduling property visits—whether virtual or in-person—designed to save time for both users and agents.

• Real-time calendar synchronization with agent availability
• Single-click booking flow with instant confirmation via email and SMS
• Automated reminders to reduce appointment no-shows
• Support for virtual tours and physical site visits
• Admin interface for managing schedules, bookings, and agent assignments

4. Real Estate Market Insights Dashboard

An analytics-driven feature that provides users and agents with real-time, data-rich insights to make informed decisions.

• Dynamic reports on local market trends, price movements, and demand forecasts
• Filterable metrics by location, property type, price range, and size
• Interactive charts, heatmaps, and graphs for easy data visualization
• Integration with trusted third-party data providers for up-to-date statistics

Result

The revamped real estate portal delivered transformative results within months of launch:

• 3x Increase in Weekly Property Bookings: Automated scheduling led to a surge in confirmed viewings—rising from an average of 12–15 bookings to over 40 per week.
• 2.4x Growth in Average Session Duration: Engaging content and immersive property viewing tools increased the average session time from 1.6 minutes to nearly 4 minutes.
• Bounce Rate Reduced by Over 50%: Improved user journeys and smarter recommendations kept users on the platform longer and more engaged.
• 900+ Monthly Property Views: Enhanced discoverability through advanced filters and recommendations led to significant traffic and interaction with listings.
• 65% Reduction in Manual Scheduling Effort: Agents could now focus more on conversions than coordination, with automation taking care of availability, reminders, and confirmations.
• 80% of Active Users Engaged with Market Dashboard: The integration of market insights gave users confidence in their decisions, making them more likely to inquire or book.